Launched in 2008, Torn by Ronny Kobo has shot to fame with its wearable, yet inventive designs for the “Metropolitan Girl.” T-shirts in a combination of prints offer novel conversation pieces while blazers in cool sweatshirt fabrics are expertly tailored like those from Savile Row. Kobo launched her collection as a “Designer T-shirts” line and has slowly been expanding into a full ready to wear line. “I’m fluent in T-shirts,” says Kobo, referring to her expertise in making pieces that are always on-trend and offered at affordable prices. Each delivery, Kobo evolves the collection to include the season’s hottest prints in her staple silhouettes for which she became famous; Tees and Soft Printed Dresses. In the coming seasons, Torn will be offering an assortment of jewel encrusted dresses, cashmere sweaters, and leathers. Her use of fine fabrics, attention to detail and precise construction have all contributed to her success in the industry.
Designing high fashion pieces in the contemporary market has elevated the brand and captivated an audience that is more sophisticated than the competition. Maintaining a large presence in Europe has generated a reputation amongst the more worldly consumers looking for fashion forward staples.
The collection is meant to be mixed and matched, evoking the customer’s individuality. “The interpretation is completely how you wear it.” Dressing the ultimate urban girl can be challenging but Kobo manages to strike the perfect balance between trendy and classic by updating elements of her designs for a fresh take on timeless styles.