Debbie Weisman
Bringing Boca Fashion-Forward

Reprinted from Ocean Drive Magazine - January 2008

Alene Too has long been a fashion destination for Boca Raton's most fabulous fashionistas, and it's only getting better. The women's clothing boutique has recently undergone a reincarnation under new owner Debbie Weisman and her business partner Lizzy Schwartz. Weisman was the store's former head buyer an the main reason you can find uniquely vast array of clothing lines and accessories for "sophisticated, fashionable girls and women" there. The boutique carries items for every occasion, from a variety of denim to little black dresses for cocktail parties or black-tie affairs to loungewear for Saturday night ­ and even fashionable suede sweats. Signature labels include YaYa, Larok, Rich & Skinny and Alice + Olivia.

"We don't out-categorize ourselves," Weisman says. "It has a wild side. I can dress conservative or glam it up. We're far more hip than conservative. I've got 13-year-olds who come with their moms after watching a show like Keeping Up With the Kardashians, and they both find stuff that they love."

Weisman, who moved to Boca Raton from Boston with her high-school sweetheart 16 years ago, has put her fashion expertise to work for as long as she can remember, even collecting and selling unique fashion items from her house. Now she has helped give Alene Too a complete make-over. And while the exquisite store and its merchandise are the centerpiece of the shopping experience, it is customer service that separates this boutique from the rest. Accordingly, Weisman says she and her staff will take care of anything while you shop, whether it's making a spa appointment or ordering you lunch.

"Everyone in Boca loves this boutique because we take care of their needs and, of course, we have fresh, fashion-forward clothes and jewelry," Weisman says, "People in Boca want what's hip. They want what's hot in L.A. and New York. They're ready for that. And we have it."